About Us
BOLD TYPE isn't just another fashion label – it's a celebration of life's twists and turns, and the resilience found in embracing them head-on. At the helm of this vision is Shruti Ghevariya, a multifaceted entrepreneur and the creative force behind the brand. For Shruti, BOLD TYPE is more than just a name – it's a reminder to make bold choices, to seize opportunities with confidence, and to embrace one's journey with flair.
Our name isn't just a label; it's a philosophy. BOLD TYPE encourages individuals to not only make daring decisions, but to do so authentically and boldly. We believe that style is more than just what you wear – it's an expression of courage and authenticity that transcends fashion trends.
At BOLD TYPE, we're committed to more than just making clothes. We're dedicated to quality, sustainability, and fair working conditions in the fashion industry. Each garment is crafted with care and manufactured in India, in collaboration with medium-sized family businesses. We believe that the clothes we wear should not only look good, but also feel good – both ethically and environmentally.
Our pieces are more than just clothing; they're statements. From unique and bold custom patterns to limited designs with a focus on individuality, every BOLD TYPE piece tells a story. Our fabrics are carefully selected to ensure the highest quality, because customer satisfaction is paramount to us. We want our customers to feel confident and empowered in every piece they wear.
BOLD TYPE isn't just about fashion – it's about inspiring a movement. A movement where self-confidence and style intertwine, and where making a positive impact on the world is just as important as looking good. Join us on this journey, and let's make a bold statement together.
Our Vision
Our vision at BOLD TYPE is deeply rooted in our passion for fashion - because for us, fashion is not only a means to express our personality, but also an expression of fun, beauty, and statements. We firmly believe that fashion should also be a statement for quality, sustainability, and fair working conditions.
Our goal is to bring our love of fashion, design, and lifestyle to the market in a way that is high quality and sustainable. From the very beginning, we worked intensively to find companies in India that meet our standards. The companies we work with are medium-sized growing businesses. Over 80% of the employees are strong women who master their craft and inspire us at every meeting.
As a growing company, we can control and monitor many aspects of our production chain ourselves - and we do! We attach great importance to knowing where our products come from and ensuring quality.Of course, we are aware that we have to constantly question ourselves in order to continue improving. For us, fashion means joy of life and constant change, and we live by this principle every day at BOLD TYPE.
Sourcing & Production
Every single BOLD TYPE style is made in India. Having production in the immediate vicinity is particularly important to us, as this means we can always keep an eye on production and all processes and minimize transport routes. We have carefully selected medium-sized family businesses to guarantee the high quality of our products. We also keep the health and satisfaction of our team in our consideration.
We prefer to use materials of natural origin, such as cotton and linen, or natural chemical fibers such as lyocell satin, lycra, and viscose. We have chosen a high-quality wool material for our knitwear, which, due to its natural properties and with the right care, has a high level of longevity.
We don’t use any animal resources for our clothing.
Packaging
The handling of packaging materials and their further recycling also play a major role for us. That's why we're very proud that all of our packaging is made from 100% recycled materials. Our shipping boxes are made from 100% recycled fabric and our shipping bags are made from 100% recycled plastic. We also use our tags and care labels with eco-friendly paper made from recycled wastage.
But this is just the beginning. We would like to continue to improve and are constantly looking for sustainable solutions.
All of the steps help us create the best possible product for you and our environment. They help us to gradually move towards a more sustainable future.
